Now New York’s Nolita has its own fragrance (and lipstick too)

Now New York’s Nolita has its own fragrance (and lipstick too)

The world’s first perfume-lipstick duo, Bond No. 9 Nolita will be arriving just in time for Spring ’17. Its a “lush celebration of femininity, flirtatiousness, and Downtown’s latest hotspot neighborhood.”

New York City’s Nolita, the neighborhood that begins just across Houston Street, has become a Millennials’ favourite and the hottest of Downtown’s hotspots. So, New York fragrance brand Bond No.9 did what it always does with New York’s iconic neighborhoods and gave it its very own scent. Nolita, the eau de perfum, debuts April 2017, just in time for Spring ’17.

But what is Nolita? Given its perfect location due south of Noho, due east of Soho, and due west of the Lower East Side, this enclave of narrow, tree-lined streets can’t help but be utterly hip and cool. No wonder it houses the New Museum and one of New York’s most celebrated bookshops. Plus, it’s become a magnet for a slew of enticingly chic storefront boutiques. And yet, as if magically, Nolita has been spared from obvious modernisation. With not a single contemporary high-rise in sight.

It’s a little bit of the past – and a lot of the sizzling, flirtatiously feminine enticements of its edgy fashion boutiques – that inspired Bond No. 9 Nolita, the eau de parfum. The starter notes are that ladylike classic, freesia, paired with the unexpected wakeup wham of tangerine. At its heart are heady, tropical jasmine sambac blended with romantic, enchanting lily. These are then sustained with those warm and beguiling basenotes—amber, musk, and sandalwood.

Continuing the flirtatious theme, the brand has decked the Nolita bottle with an explosion of kisses in an array of gold-rimmed flame red, fuchsia, and bubblegum pink lipstick colours – because for the Bond No. 9 Girl, one lipstick is never enough. Accompanying the Nolita eau de parfum is a Bond No. 9 innovation – the label’s first-ever creamy, delicious lipstick in a pure, true, unabashed New York red.

On counters April 2017 – at Bond No. 9 New York boutiques, Saks Fifth Avenue, select Bloomingdales stores, Harrods and – plus in a good selection of duty-free stores around the world (check with the retailer first).


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