One World Duty Free (ODF), Singapore’s first homegrown duty-free retailer, has announced the soft-launch of their flagship Singapore Flyer store.

Nestled in the heart of downtown Singapore, the store piggybacks on the fourth most-visited tourist attraction in the country, with Marina Sands & Exhibition Centre a stone’s throw away. The new duplex promises, tagged ODF Gallery, offers a diverse range of liquor, eyewear, and beauty brands, alongside selections of local favourites.

With the first-floor of the duplex set to open its doors in Q2 of 2024, the second floor opening has already generated impressive talkability. Spanning 3,735 square feet, the store boasts a pure retail concept, steering away from the traditional designs of travel retail stores. In the near future, customers can look forward to ODF stores being powered by immersive and integrated technology, promising a world-class duty-free hub that is set to become an icon of its own.

“Innovation is at the heart of everything that we do,” shared One World Duty Free Chief Executive Officer, Keira Zhang. “When I first founded this company, I realised competing in a male-dominated industry meant that ODF had to be different. We went in with the goal to disrupt – and that means the entire concept is based on deviating from what others are doing. The opening of the Singapore Flyer store is an absolute testament to that. We will soon integrate an optimised shopping experience through technology and automation, which speaks volumes for ODF raising the bar in the retail segment for an unparalleled level of service, making us proud to be uniquely Singaporean.”

ODF has secured globally recognised brands such as Martell, Moet & Chandon, Glenmorangie, Saint Laurent, Prada, and Bottega Veneta at the Singapore Flyer store, further cementing the retailer’s positioning in the industry. However, ODF is adamant about not forgetting its roots – they feel strongly about representing local brands as much as international ones, and have stayed true to their word by proudly displaying TWG Tea, Tiger Balm, Aroma Truffle, Risis, Kim’s Duet, and The 1872 Clipper Tea co.

With a launch timed perfectly for the upcoming festive season of Lunar New Year, the Year of the Dragon seems already off to a magnificent start for ODF. News that Singapore and China have put in place a mutual visa exemption agreement, as announced on December 7th at the 19th Joint Council for Bilateral Cooperation in Beijing, prompted the visa exemption to become a trending topic on Weibo, with over 120 million views and 26,000 discussion threads. From January to October 2023, Singapore welcomed 1.13 million Chinese tourists, a number that is undoubtedly set to grow as the visa exemption is executed.

Beibei Tang, Managing Director ODF, sees this as an opportunity not to be missed. “Due to the pandemic in 2020, there was a significant drop in footfall and pax numbers. Since then, the consumer demands have evolved drastically, and we have had to alter our roadmap to target this new breed and generation of consumers. Our level one concept, which is set to open its doors in Q2, has a creative concept that targets this goal specifically, but I can’t reveal too much for now. Although we are a newcomer in the industry, we believe that our Singapore Flyer opening sends a clear message that ODF is a force to be reckoned with, and was strategically orchestrated to ensure that ODF becomes top of mind among inbound pax.”

Ringo Leung, General Manager of Singapore Flyer, said, “We are delighted to extend a warm welcome to ODF’s flagship store as our anchor tenant, furthering our vision to enhance tourism offerings for visitors at the Singapore Flyer and showcase the Singapore brand globally. We look forward to seeing ODF’s contribution to making the Singapore Flyer a more vibrant tourist hub for entertainment, dining and shopping.”