Oslo Airport, already one of the world’s leading gateways for Arrivals duty free sales, has doubled the size of its offering with the opening of a new shop.
Thursday 1 September marked the opening of the duty-free shop by the arrivals hall at Oslo Airport. Travellers can now enjoy a great shopping experience, with more than twice the previous area, 700 new items for sale and a selection of high quality Norwegian merchandise.
A new and bigger shop are welcoming arriving passengers to Oslo Airport when Travel Retail Norway (TRN) opened their new duty-free area.
The new shop have a floor area of 4,000 square metres, which is more than twice the current size. The increase will provide more room for customers, shorter queues and space for a wider selection of items. The new shop is being built as part of the expansion of Oslo Airport itself.
“This will be a unique shopping experience in brighter, nicer and more spacious surroundings. I hope the customers will feel at ease here. The increase in size also means that we can expand our selection of items, with 700 new products of the classic duty-free varieties”, says TRN Director, Håkon Fjeld-Hansen.
The new duty-free shop is designed with a sleek and modern look, while still matching the style of the rest of the airport architecture. Wide aisles make it easy for customers to browse the different categories of merchandise.
“This is a new type of duty-free for the European market. We now have a wide selection of merchandise and employees with thorough knowledge of their field. This shop will make you forget your urge to get home as quickly as possible. I can guarantee a great shopping experience”, says Fjeld-Hansen.
TRN also increases the focus on local and ecological products, while also offering a wider selection of wines. Beauty products will also see an increase in selection in the new shop. The revamped cash register area will now have 43 registers instead of 28.
Here’s what you can look forward to in the new duty-free shop at Oslo Airport:
- Men’s section with colognes for men
- Considerably larger selection of beauty products
- Wine selection increased by 200 varieties
- More local and ecological products
- Separate area for craft beers
- 43 registers versus today’s 28
- More Norwegian brands
A contribution to airport service in Norway
TRN’s duty-free sales comprise a large part of the financial basis for Norwegian airports, run by Avinor. Today, revenue for TRN is at NOK 5 billion a year and with the expansion at Oslo Airport, a 3 to 7 per cent growth in sales is expected.
“The new shop on arrival is a large and ambitious project from TRN, and it will be an important contribution to the commercial development of the new Oslo Airport. However, when designing the shop we have also taken into account that not all passengers want to shop. Wide passageways will make it easy to walk straight through the shopping areas for those who wish to do that,” says Executive Vice President of Communications and Marketing, Egil Thompson.
In total, TRN will be investing between NOK 250 and 300 million in duty-free sales at Oslo Airport through the airport expansion. The new duty-free shop in the departure hall will be ready by April of next year, when the brand new Oslo Aiport is opening for traffic.
