Paco Rabanne has launched its next global superstar fragrance Olympéa – a women’s scent to stand alongside the highly successful men’s Invictus fragrances. It will land in airport stores from August 2015.
As previously covered on Duty Free Hunter, Paco Rabanne launches a new feminine fragrance in August 2015 under the mythical name of Olympéa. Olympéa represents the equivalent of the masculine edition Invictus from 2013, inspired by the athletic spirit, competition and victory.
The brand explains that the concept for this new fragrance is based on the ideas of a modern Cleopatra and evokes strength, dynamism and conquests. It was developed by perfumers by Loc Dong and Anne Flipo. The composition includes marine accords, salted vanilla and water jasmine, finishing off with sultry notes of sandalwood and ambergris.
The fragrance: Olympéa is a unique olfactory adventure, at the crossroads between the sensuality of a salty vanilla accord and the freshness of floral notes.
A fresh oriental in which green mandarin awakens the senses, boosted by the floral and aquatic essences of ginger lily and hydroponic jasmine – jasmine grown in water. Tempting, bold and absolute nature. The sensual and luminous salty vanilla accord brings addictive magnetism, amplified by sandalwood and an ambergris accord. Its powerful scent and the unique balance of the accords form a genuine Paco Rabanne signature.
The bottle was created by Marc Ange, a designer originally from Rome. Olympéa features a perfect circle, similar to the sacred talismans and divine attributes, set on a gadrooned, coppery metal crown.
Horizontally, this ring evokes the laurels of victory. Vertically, this signature brings to mind the wings of the Greek statues, Niké – who in Greek mythology was a goddess personifying Victory – of all conquests. Classic references and Art Deco come together with balance and boldness. Exhibiting the wings of victory, the case displays the character of Olympéa: the feminine expression of triumph, reflected in the pale pink, pure white and pink gold tones.
The girl: To embody this goddess-like femininity, Paco Rabanne has chosen Luma, a 21-year old Brazilian model. A modern sensuality, virtually supernatural beauty and endearing personality, in perfect alignment with the values of the Paco Rabanne brand. Her magnetic eyes feature in the ad film from beginning to end. “ Luma’s eyes are inhabited with seduction and mischief. They show tremendous emotion. It’s her gaze that takes us, like steadfast gods in this imaginary Olympus, into the wake of her seduction,” director Alexandre Courtès comments.
Luma opposes the masculine physique of Nick Youngquest, the hero of Invictus, with the evidence and power of her charm.
See images of the bottle and campaign below.
For more information visit Paco Rabanne
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