Travel retailer Aer Rianta International has launched its new global Halloween campaign. The campaign, titled “Deals so good they’re scary” launched at stores across the world this week including the Cyprus Duty Free’ store in Larnaca.
The campaign, whilst tactical in focus, has been developed in line with ARI’s customer-focused brand personality, to resonate with passengers in a playful way, which ARI anticipates is much needed in the current pandemic environment. Campaign imagery is high-impact, in line with the mischievous sentiment of Halloween and includes a range of instant Halloween cues and characters, which are brought to life in-store. The campaign is integrated across all channels, including digital touchpoints in-store and in pre-travel digital communication.
Customers of Cyprus Duty Free are greeted by team members dressed in spooky face masks and festive make-up, offering frightingly good deals across the entire store;
Speaking about the new campaign, Laura Toner, Global Head of Marketing, ARI, said “The team in Cyprus has really delivered on ARI’s global ambition for our new Halloween campaign; with exceptional in-store impact, clever digital animations, and an abundance of retail theatre and fun, they have created a truly memorable customer experience”.
ARI successfully completed a major refurbishment of its Larnaca departures store this year. Toni McDonald, Retail and Marketing Manager, Cyprus Duty Free, said passengers are really enjoying the new experience; “We have nothing but wonderful treats, no tricks, for our customers this Halloween at Larnaca. The execution of our new campaign is superb, and the team has really embraced the opportunity to engage with customers in a more entertaining, but always safe, way. Customers are excited to see our beautiful new store and they are really enjoying the Halloween fun and frolics and the energy in-store.”
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