Patrón Tequila brings a taste of the brand’s home – Hacienda Patrón – to Cancun International Airport with a stunning new bar showcasing the style, spirit and craft behind the world’s leading ultra-premium tequila
Bacardi Global Travel Retail has launched a unique Patrón Tequila tasting bar at Cancun International Airport, designed to create a flavour of the brand’s striking home, Hacienda Patrón, in Jalisco, Mexico. The signature bar is the centerpiece of a 5-year collaboration between Bacardi Global Travel Retail, ASUR Cancun Airport Authority and Dufry.
Located on the main concourse of Terminal 3, immediately outside the Dufry store, guests are welcomed to the bar by a professional Patrón Tequila mixologist and a team of retail ambassadors. The tasting adventure centers around what Patrón Tequila is known best for – crafting the perfect cocktail. The versatility of Patrón Tequila allows for experimentation in a wide array of cocktails, allowing guests to find the perfect cocktail for their palate. From the Patrón Perfect Paloma to the Patrón Jalisco Mule or even the Patrón & Tonic, Patrón Tequila adds an elevated twist and unique layer of flavour to classic cocktails and can be enjoyed in a variety of ways.
The design of the bar provides guests with an insight to Hacienda Patrón, the striking brand home located in the Highlands (Los Altos) of Jalisco where Patrón Tequila is meticulously crafted, inside and out, to create the world’s leading ultra-premium tequila, setting the category standard for excellence.
The airport bar is a blend of classic and modern; the clean white-walled, arched structure of the bar topped with ironworks echoes the 18th-century Spanish Colonial style of the brand’s home. Digital screens share imagery of the traditional, handcrafted Patrón Tequila production process while the wooden flooring and the carved bar, with a hand-hewn copper top, celebrate the luxurious interior style of Patrón Hacienda.
The bar, which is wholly focused on sampling, will engage consumers with Patrón Tequila and encourage sales in the adjacent Dufry store. Among the new feature products in-store at Dufry, Cancun, is the new limited-edition Silver Patrón gift tin, featuring a vibrant design that celebrates the Mexican heritage and home of Patrón, RRSP US$ 50 (1 litre).
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