Hong Kong International Airport is the latest travel location to see the arrival of Italian luxury lifestyle brand Paul & Shark.

The new P&S boutique opened on May 17 in partnership with Lagardère Travel Retail and, says Worldwide Travel Retail Director Catherine Bonelli, is a great example of cooperation between the brand, LATR and the Hong Kong International Airport.

To celebrate the opening Paul & Shark is offering customers a limited edition Paul & Shark Hong Kong polo shirt, creating a unique opportunity to purchase a garment that is both exclusive and destination relevant.

“The polo shirt uses our ‘3 in1 kompact’ technology for an extra soft and light feel, combined with high washing stability and no peel,” explains Bonelli. “It is a wonderful quality polo shirt that has been given a destination feel with emblems of Hong Kong combined with the P&S shark logo in white and pale blue against a red panel both under the collar and at the sleeve edge. Restricted to limited availability, this is a wonderful collector’s item for any visitor to Hong Kong.”

Bonelli says, “ We see travel retail – and airports in particular – as an international stage for our brand. An opportunity to both touch our existing customers and reach new ones – where the overall profile of the passenger is in line with our target. We believe that, where possible, offering the consumer something different and exclusive in the airport is essential and indications are, already, that the promotion is proving very successful.”