Following its successful opening of two new stores at Istanbul Airport, luxury Italian lifestyle brand Paul & Shark recently opened another pop-up store in Munich Airport.
The 35 sqm pop-up, located in the T2 Level 4_Eventshop30 Area, continues the brand’s bid to become synonymous with travel retail in Europe and Asia and will remain open for two months (May and June). It features the timeless ALWAYS collection as well as the fresh and the eye-catching newness of its spring/summer 2019 range.
The brands says the Munich Airport pop-up store furthers the success of Paul & Shark in its most consolidated markets – Europe, China and Russia – where it is investing to support a continuous retail expansion strategy with accompanying positive knock-on effects for travel retail.
The store is a sleek and compelling mix of glass and steel elements set off by overhead fluorescent installations that represent Paul & Shark’s ideal combination of contemporary design, high-quality materials, great technological research and extreme attention to detail.
To celebrate the opening, all customers who make a purchase will receive a special Paul & Shark branded gift.
In a further bid to appeal to Munich flyers there are two additional stimulating activities underway – with all customers who purchase any item in-store being entered into a raffle in which three lucky winners will be randomly picked to win a personalised polo shirt with a choice of embroidery. There is also the opportunity to take a selfie in front of the striking “Shark Wall” then post the image on social media using the tags #paulandshark and #sharktravel to win their very own plush shark.
Copyright The Duty Free Hunter 2019