Paul & Shark has announced the launch of a collaborative capsule collection with LQQK Studio for Spring Summer 2019. The collection, which is a marriage of Paul & Shark’s Heritage and LQQK Studio’s interest in always pushing forward and innovating, is due to release at Procell New York.
The collaboration marks only the second in Paul & Shark’s three generation history, following the success of the NICK WOOSTER X PAUL & SHARK collection, and represents an interest in the brand to continue to innovate and reach new markets.
The LQQK Studio for PAUL & SHARK collection’s key items are a jacket and dungarees made of TYPHOON 20000, Paul & Shark’s proprietary completely waterproof windproof fabric. Through a revolutionary manufacturing process, every single square centimetre of this fully waterproof fabric is able to withstand a 20-metre column of water and gale force gusts of wind.
For a graphic tee, LQQK Studio looked into Paul & Shark’s rich history of imagery, flipping colours and employing their expertise in screen printing. Other items include graphic tees and sweatshirts typically found in LQQK Studio releases, with a special Paul & Shark twist.
Catherine Bonelli, Paul & Shark’s Global Travel Retail Director, said: “It’s vital that, as a brand, we ensure our future appeal to a younger audience and this new collaborative collection perfectly reflects this ambition. Bringing together today’s fashion with functionality and quality, these piece are ideal for keeping the Paul & Shark name firmly in the minds of travellers today and tomorrow.”
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