Paul Smith is launching a new men’s fragrance in duty-free that blends notes of yellow mandarin, pink peppercorn and patchouli oil – Hello You!

The joy of discovery is central to every Paul Smith design. Whether it’s colourful stitching on the inside of a jacket or the drawing of a pin-up hidden inside a wallet, unexpected details put a playful twist on classic designs.

The new fragrance, Hello You!, follows this principle as it takes Paul’s design signatures and subtly subverts them.

Two Paul Smith signatures combine

Hello You! blends two design icons from Paul’s career to create something new.

The Artist Stripe is the latest addition to Paul Smith’s family of famous stripes and appears throughout the men’s and women’s collections. Added to this is the pin-up illustration that is usually found hidden within Paul Smith wallets.

The Bottle

True to tradition, the new Hello You! bottle uses the original Paul Smith shape designed by the architect Sophie Hicks in 2000.

The elegant square bottle with a screw-on cap is updated with Artist Stripe detailing and a discreetly placed pin-up on the side of the bottle, which adds a fun and unexpected element to this classic design.

The Fragrance

For Hello You!, perfumers Fanny Bal & Dominique Ropion were inspired by Paul Smith’s celebrated use of colour.

The fragrance plays with traditional British themes with a light and irreverent touch. It starts with a fresh, sparkling citrus opening, which is followed by a very British aromatic lavender heart, blended with a fruity apple accord. The base notes underline the strong masculinity of patchouli and vetiver, magnified with the sensuality of ciste absolute.

Now available at World Duty Free Stores at London Heathrow, London Gatwick and other UK airports.