Luxury British fragrance house Penhaligon’s is gaining momentum with the opening of three new stores in key Asian markets, further solidifying its presence in the region and showcasing its commitment to creating exceptional retail experiences.
Penhaligon’s has new openings in Eraman in Malaysia, Delhi Duty Free in India, and Jakarta Duty Free in Indonesia.
The new openings will offer travellers a unique opportunity to experience Penhaligon’s exquisite fragrances and exceptional service, further enhancing the brand’s presence in the travel retail sector.
Commenting on the expansion, Kaatje Noens, Puig Executive Vice President Global Travel Retail, said, “Penhaligon’s new stores reflect our passion for creating exceptional retail experiences that resonate with today’s dynamic consumers.”
Penhaligon’s at Delhi Duty Free, Indira Gandhi International Airport Departure
Founded in 1870 by William Penhaligon, Penhaligon’s started as a small family business in Victorian London, steadily growing through the decades into a leader in niche fragrances that it is today. The brand’s unique storytelling sets it apart from other fragrance houses across the world.
A curated selection of Penhaligon’s most popular fragrances will be on display in these new openings, including best-selling fragrances Halfeti, Luna, The Tragedy of Lord George and The Coveted Duchess Rose.
In addition to the brand’s core fragrance collection, the stores offer Penhaligon’s bath and body collection, fragrance discovery sets and travel-sized fragrances and products. Travellers can also take advantage of additional services such as personalisation and complimentary gift wrapping.
These strategic openings are part of Penhaligon’s broader ambition to expand its brand footprint and gain retailers’ confidence across the globe.
Noens added, “These openings highlight our strong partnerships with leading retailers in the region and reinforce our ambition to expand Penhaligon’s footprint in Asia’s most exciting markets.”
