Piaget sees the Sunny Side of Life with Doutzen Kroes as the new face of the brand

Piaget sees the Sunny Side of Life with Doutzen Kroes as the new face of the brand

Swiss luxury jewellery and watch Maison Piaget has unveiled its new global brand campaign and a new collection of watches with the help of Dutch supermodel Doutzen Kroes.

“A friend of the Maison and the face of its new print and digital campaign, the internationally renowned model Doutzen Kroes perfectly embodies the Piaget woman. As radiant and alluring as the idyllic island of Ibiza, where photographers Mert & Marcus captured her mesmerising beauty. Adorned with the luxury jewellery for women, her sun-drenched figure celebrates the Sunny Side of Life in the Balearic heat. Her life is a non-stop party, her innate sense of style speaks for itself, and her charismatic radiance is contagious. Shot on location, the campaign film follows a day in the life of a hedonist who is as radiant as the Piaget Swiss watches for women and luxury jewellery that she wears.”



Other incarnations of the Sunny Side of Life philosophy: the new and their revolving rings, symbolise a world that is always in movement. Rotating bezels and revolving rings thus make the diamonds dance around the dials in a whirling world of exquisite waltzes. Multiplying the combinations of gold, steel and gemstones, Possession watches can also be personalised with interchangeable coloured bracelets. They thus become the new talisman of the modern, independent woman. Those who take on the world head-on and make it follow their own pace.

Because the Piaget woman leads an extremely colourful life, new tones have been introduced to the dials of these luxury watches for women. Bright turquoise, red carnelian, green malachite, and deep blue lapis lazuli: the four shades of these decorative gemstones merge with those of the alligator bracelets or red gold bezels for a modern, unbridled look. For a more haute couture look, another Piaget watch combined with a rose gold cuff and then fitted with a green malachite dial and a bezel bedecked with diamonds takes on the aura of a luxury jewel for women. Because at Piaget, now more than ever, luxury watchmaking means smouldering elegance, perfectly set against the sun’s rays.


Collection available in April 2018. 

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