Danish jewellery brand, Pilgrim is now available in US duty free, launching with 3Sixty Duty Free and More this month at Newark Liberty International Airport, following its debut in December at the store in Dallas Fort Worth International Airport.

Shapes of Life, Pilgrim’s 2024 contemporary jewellery collection, is now displayed at both 3Sixty stores. Inspired by Pilgrim’s Scandinavian roots, Pilgrim jewellery is handmade and designed in Denmark. The jewellery range is gender-neutral and includes earrings, necklaces, bracelets and rings and is plated with either 24k gold or 925 sterling silver. The necklaces and rings are adjustable. Affordably priced, Pilgrim jewellery starts at $20.

Since 2024, more than 70% of Pilgrim’s jewellery is crafted using a minimum of 75% recycled materials, aligning with the company’s ethos and ongoing dedication to sustainability.

In addition to planograms and visual merchandising advice, Pilgrim provides retail furniture which displays over 300 items per sq m.

3Sixty’s Senior Buyer Fashion & Accessories, Robyn Cohen, says: “We are really excited to work with Pilgrim to bring their vibrant jewellery to the US. We love the company’s forward-thinking approach to inclusivity, identity and sustainability.”

“Pilgrim is well established in Canada domestic and duty free markets, however this is the first time the brand is available in the US duty free market,” says Pilgrim’s Head of Travel Retail, Louise Rohde. “We are delighted to partner 3Sixty for our US launch and quickly to expand our presence from one to two airports. This is not the first time Pilgrim has launched in travel retail prior to establishing a domestic presence and, in line with our adventurous spirit, this approach continues to be successful for us.

“We have further expansion plans in the pipeline in the Americas to be announced soon.”