Police, the De Rigo Group’s well-known lifestyle brand, is back in Hollywood appearing in Sony Pictures’ Men in Black™: International.
The Men in Black agents are seen wearing the new style Origins 1 SPL872, created exclusively for the film, among others.
A strictly all-black style made of glossy acetate, with a square shape and the iconic eagle logo of the ’90s on the temples, comes with a customised “Men in Black” case.
The style will be available in duty-free and airport/airline stores from April 2019 – and can be seen in the film trailer:
Says Alessandra Piccin, De Rigo Duty Free & Licensor Boutiques Sales Manager: “We’re delighted that Police Origins 1 SPL872 will be offered in travel retail. We have some really exciting supporting advertising and merchandising plans for key airports worldwide which we’ll be announcing very soon. It’s a fabulous opportunity to drive awareness of the brand to travellers globally.“
The Police ‘Men In Black’ Origins 1 SPL872 style will also feature on the De Rigo stand at TFWA Asia Pacific this year.
Copyright The Duty Free Hunter 2019