Fragrance and lifestyle brand Jo Malone London has announced the signing of Poppy Delevingne as its first Jo Malone London Girl.
The international model, designer and fashion ambassador will represent Jo Malone London globally. Poppy also will offer ideas, as well as expertise and dynamism to a wide spectrum of projects over the next year. To begin with Poppy will curate and host a series of special events, and will actively share the brand with her many friends worldwide.
Poppy comments: “I’ve been wearing Red Roses since I was 22. The first thing that drew me to my husband James was his scent, and when I asked him what it was he said, Amber & Lavender. My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies. Jo Malone London is woven into the fabric of my life and I couldn’t be happier to be working with a brand I love so much.”
“Poppy is such a dedicated, vivacious character, with huge international appeal. As a long time Jo Malone London devotee, and true English rose, this feels like an incredibly natural appointment,” said global general manager Jean-Guillaume Trottier in a statement. “Poppy’s personality is infectious, she is a joy to be around and brings a sense of celebration to everything she does.”
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