50 years of Engineered Passion: Since 1972 Porsche Design has been writing design history – with products that perfectly combine technology, passion and performance.

For the 50th anniversary in 2022 Porsche Design launches a limited 50Y Porsche Design Capsule Collection as a tribute to the distinctive DNA of the brand, which translates the aesthetic heritage into the here and now using state-of-the-art materials. With the new edition of exceptional design classics new styles are created with an iconic character which recognise the past, celebrate the present and get us in the mood for the future.

The P‘8478 and the P‘8928 – timeless icons with a modern twist

In 1978 Professor Ferdinand Alexander Porsche created the design icon P‘8478, which to this day has become a synonym for a high level of style and elegant design combined with sophisticated functionality. As the world’s first pair of sunglasses with an innovative interchangeable lens mechanism, the “Exclusive Spectacles”, as they are affectionately known, make a distinctive fashion statement.

As a tribute to and in the style of the P‘8478, in 2020 the P‘8928 was created in the Squared Aviator Look, which also has the legendary interchangeable lens mechanism, but has a more edgy and striking design. The design of the characteristic clasp on the nose bridge was adapted to the lens shape of the model and is in line with today’s trends.

On the occasion of the 50th anniversary of Porsche Design the two iconic sunglasses from the exclusive lifestyle brand appear in a special edition with a matt black frame, platinum-coloured highlights made of ultralight titanium as well as grey polarisation lenses with olive-coloured interchangeable lenses. The collection is limited to 1972 pieces in each style. For the limited edition the sunglasses are designed for the first time with extremely flat spectacle lenses, which once again highlight the modern oversized look.

For all fans of the brand the two limited frames come in an exclusive box with matching strap and are available now in selected retail outlets as well as online at www.porsche-design.com at a RRP of € 590.

“For half a century, Porsche Design has been an icon of style and luxury around the world. Today, shoppers in the travel retail market are searching for that perfect blend of luxury and excitement, but also for a brand they know they can trust. Porsche Design has 50 years of heritage behind it but continues to create ground-breaking new collections which showcase its distinctive DNA and character with iconic designs. This limited edition collection is a perfect example of why this brand has enduring appeal all over the world and we are delighted to share it with customers in the travel retail market.”
Lucas Gestin, Director Global Retail & International Key Accounts Eyewear, Rodenstock