Global eyewear specialist Rodenstock is supporting the efforts of China Duty Free Group to revive the travel retail industry in China with a focus on e-commerce and the luxury Hainan province.

Internal travel in China is at the heart of the first shoots of recovery being offered to the travel retail market which has been hit hard by the Covid-19 pandemic. As internal travel in China begins once more, China Duty Free Group is using online and e-commerce sales to bring shoppers back into the market.

Rodenstock has a long history of collaboration with China Duty Free Group and the Porsche Design brand is already available on the online store for CDFG’s Haitang Duty Free Shopping Centre, Sanya.

Petra Eckhardt-Koestler, Rodenstock’s Director Global Retail Eyewear, said: “The travel retail market needs support from all of us right now and we are delighted to be working with our esteemed partners at China Duty Free Group to support their efforts bringing duty free shopping back to Chinese consumers.

“Our Porsche Design line has been enjoying great success and more and more shoppers and retailers are recognising the value of sunglasses within the market. With its popularity and position in the market we are thrilled to be doing what we can to help with the recovery alongside CDFG.”

Shoppers on the Sanya Haitang Bay digital paltforms can access the products via the website, while those looking for Porsche Design online at Guangzhou airport access it through a WeChat embed.

Items that are purchased can be paid for online and are then picked up at the airport.