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Cool & Calm – Bottega Veneta unveils new men’s fragrance

Cool & Calm – Bottega Veneta unveils new men’s fragrance

Fresh and casual, the new Pour Homme Essence Aromatique cologne follows in the footsteps of Bottega Veneta Pour Homme and echoes the female Essence Aromatique scent as its male counterpart.

A BREEZE OF CASUAL ELEGANCE

Pour Homme Essence Aromatique is an olfactory pleasure that captivates and reassures. It artfully blends precious and refined ingredients sourced from all over the world. Steered by the vision of Bottega Veneta Creative Director Tomas Maier, the fragrance was created by perfumer Amandine Marie who imagined an elegantly textured and enduring scent.

In the beginning, the pungent freshness of citrus characterizes this unexpected take on a classic cologne, with a bitter sweetness that gradually releases woody accents and different aromatic features. The intensely fresh top notes vibrate with an exclusively-faceted Italian bergamot, countered at the heart by a strong masculine patchouli essence from Indonesia and an inebriating Siberian pine accord that recalls the powerful aromatic notes of Bottega Veneta Pour Homme. The result is a distinctive trail of masculine casual elegance.

A REFINED PALE FRESHNESS

The powerful shapes and bold curves of the Bottega Veneta Pour Homme fragrance are revisited to underscore the fresh and casual elegance of the new eau de cologne.

The bottle is frosted and topped with a softly-tinted silver cap, encapsulating the pale blue-green masculine juice. The signature screw, a distinctive element of Bottega Veneta’s masculine codes, is sealed on the bottle and on the outer packaging.

The light blue-green box is adorned with a subtle intrecciato pattern, the house’s distinctive signature. Pour Homme Essence Aromatique is available in a 50ml, a 90ml and a generous 200ml bottle format.

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A PORTRAIT OF COOL AND CALM

The advertising campaign continues the visionary creative partnerships between world-class photographers, contemporary artists and Tomas Maier that characterize Bottega Veneta’s tradition of Art of Collaboration. The dedicated campaign images feature Zak Steiner captured by Swedish filmmaker Axel Lindahl, the same talents behind the visuals of Bottega Veneta Pour Homme.

Lindahl channels the fresh sophistication of Bottega Veneta Pour Homme Essence Aromatique with an intense and intimate closeup on Steiner’s handsome features. Steiner is captured on film enjoying the kind of luxurious yet everyday experience of tranquility that characterizes the Essence Aromatique line. The colour image is soaked in natural daylight to emphasize a moment of relaxation, of cool and calm that mirrors the cologne’s understated elegance.

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