First launched in 1997, Prada brings back Prada Linea Rossa to showcase sporty yet fashionable designs.
The new digital campaign directed by Arisu Kashiwagi and styled by Lotta Volkova features bucket hats, narrow-framed sunglasses and logo embroidered separates. Models Anok Yai, Kris Grikaite, Daan Duez and Taemin Park front the advertisements. The Linea Rossa line is identified by its red striped logo. In the film, neon lights and techno music bring a playful energy to the collection.
The iconic line is brought to life in a new digital series developed under the creative direction of Michael Rock/2×4 New York, directed by Arisu Kashiwagi, and styled by Lotta Volkova. Leading characters Anok Yai, Kris Grikaite, Daan Duez, and Taemin Park have then been placed in extreme settings filled with red stripe sun rays, rain drops, wind streaks, and snow flakes. Here, the worlds of sport and fashion collide as the adventurers face graphic elements that ripple away from their weatherproof outerwear.
Prada Linea Rossa will once again be available in Prada boutiques, department stores, and online beginning this month.
