Luna Rossa Ocean is the new masculine fragrance from Prada.
It has been built on a conviction that with technology as an extension of ourselves, we can push beyond our limits, imagine beyond possibility and open new horizons.
New horizons opened by the modern adventurer. He combines physical and intellectual strength, mastering technology to push the boundaries of the possible, going beyond all limits.
An ode to high performance through high innovation: fresh and invigorating fragrances to face any challenge and achieve the best.
Since a little while, Prada Luna Rossa Ocean has been unveiled to travellers flying through Europe and Middle East, including Dubai Airport Terminal 1 where they could enjoy an innovative olfactive experience which ended mid-September. Inspiration behind this olfactive discovery was to merge AR technology & 3D creation through a QR code exploration, which enables consumers to go to the next step in terms of ‘smelling” through screens. Bridging digital avant-garde experience and beautiful content from the hero campaign, to augment consumers fragrance discovery.
The fragrance of sophisticated and fresh contrasts, which narrates the relationship between man and technology, his dynamic dialogue with evolution, with the future, opening onto new horizons, elevates traveling consumers’ experience.
Prada Luna Rossa Ocean will keep on spreading throughout airports worldwide with a stopover in Travel Retail Americas by the end of the year.
