Everyone seems to adore Proenza Schouler right now – The New York-based fashion brand embodies all things youthful, modern, and downtown cool, with legions of loyal fans to prove it. When the label’s designers Jack McCollough and Lazaro Hernandez launched their first beauty collaboration, a limited-edition 15-piece collection with MAC in 2014, their legions of loyal fans scooped up the bold lipsticks and glossy nail polishes. And soon, we’ll all be able to smell like the Proenza girl, too.
L’Oréal has announced a license agreement with Proenza Schouler to produce the first fragrance for the luxury brand. “Jack McCollough and Lazaro Hernandez clearly belong to the very short list of today’s most aspiring US designers whose creativity will bring the perfect complement to L’Oréal Luxe’s portfolio of iconic fragrance brands,” said Nicolas Hieronimus, President L’Oréal Selective Divisions, in a statement. “We are eager to welcome these remarkable designers to the L’Oréal family.”
The brand joins Cacharel, Diesel, Viktor&Rolf, and Maison Martin Margiela as part of L’Oréal Luxe’s designer brands fragrances portfolio. “Proenza Schouler is one of the most inspiring brands in the fashion arena, redefining what it means to be a modern woman today,” sais Nathalie Durán, International General Manager, L’Oréal Designer Brands Fragrances, in a statement. “They are the voice of a generation. The brand’s commitment to innovation, detail, beauty and craft mirror the very core values of L’Oréal’s Luxury Designer Brands Fragrances.”
Proenza Schouler has expanded rapidly worldwide. The first handbag collection was launched in 2008, followed by a license agreement to produce and distribute the brand’s footwear collection in 2012. Today the brand boasts ten flagship stores and over 100 points of sale in the most prestigious locations across more than twenty different countries.
Proenza Schouler was founded by McCollough and Hernandez in 2002 after the duo met while studying at the Parson’s School of Design in New York City. The brand’s first collection, which was McCollough and Hernandez’s senior thesis, was bought by Barneys New York. In the years since, the brand has won five CFDA awards and opened two stores in New York City. “We are incredibly excited to embark on this new adventure with L’Oréal,” said McCollough and Hernandez in a statement. “Working on a fragrance has always been a dream of ours, and we could not have imagined that one day we would be given the chance to do so with the world leaders in the field. We look forward to translating our visual aesthetic into the subtle and highly emotional world of scent.”
We will bring you news of the product and its expected launch date in travel retail as soon as we can – stay tuned!
In the meantime, track down other L’Oreal designer brands in duty free along your travels with www.dutyfreehunter.com
