Accolade Wines has commenced an eye-catching airport activation for its Italian Da Luca prosecco brand with retailer World Duty Free in the South Terminal at London Gatwick Airport. The activation is the wine company’s first airport activation in the EMEA region since pre-COVID-19 pandemic 2019.
In introducing the activation, Accolade Wines has stated its goal of doubling its travel retail sales in the EMEA region across its brand portfolio by 2030.
The visuals and furniture for the Da Luca activation have been designed and delivered by Kounter, part of the Bluedog Group, with staffing for the promotion provided by Blackjack Promotions.
The initiative is the debut partnership between Accolade Wines and Kounter, with more EMEA activations from the union soon to be announced.
The activation allows travellers to taste the two main Da Luca expressions – Da Luca Prosecco and Da Luca Sparkling Rose. Dedicated brand ambassadors provide service.
The sampling campaign is running from 29 November to 4 January. The activation features a multi-buy offer: Da Luca Prosecco – 2 for £20 and Da Luca Sparkling Rose – 2 for £16. Singles bottles are priced at £12.99 and £9.99 respectively.
Attention to the World Duty Free activation’s is drawn via strong pillar advertising for Da Luca – which is produced with grapes grown in Northern Italy – with its brand strapline: ‘Proudly Sicilian’.
