For the launch of its new iconic bag, the Lady 95.22, Dior presents an exclusive campaign, exalting the multiple facets of a plural femininity.
(RE)BIRTH OF AN ICON
Revealed at the Dior autumn-winter 2022-2023 ready-to-wear show, the Lady 95.22 bag revisits the House’s unique heritage with modernity. An ode to the link between past and present, it reinvents the lines of the Lady Dior and echoes the year 1995, the date of the icon’s creation, and 2022, the year of this original reinterpretation. Its ultra-contemporary, subtly curved silhouette makes it a fashion statement, a promise of a bold and sophisticated look. The two handles, delicately refined with leather and metal, are punctuated with “Dior” charms, evoking the lucky-charms of Monsieur Dior.
A vision embodied by exceptional women, who have distinguished themselves in the realms of art, cinema, sports, literature, fashion and music. Profoundly united by their spirit of independence, they share the message of universal and essential sisterhood carried by the Creative Director Maria Grazia Chiuri since her arrival at the head of Dior women’s collections. An enthralling poetic odyssey, celebrating the timeless allure and versatility of this unique object of desire.
A SYMBOL OF EXCEPTIONAL SAVOIR-FAIRE
Exalted by the cannage design, its silhouette, both timeless and ultra-contemporary, testifies to the constantly renewed virtuosity of Dior’s ateliers. Combining artisanship and cutting-edge innovation, this essential is adorned with a macrocannage motif, specially conceived using a high-frequency technique. Meticulously selected, the leather is first cut by hand, before being elaborated thanks to the energy of the waves. Enhanced by the maxicannage adorning the bottom of the bag, the Lady 95.22 is embellished with carefully handcrafted handles and a leather shoulder strap that multiplies the number of ways it can be worn, as well as signature charms, reinterpreted in a refined graphic style, making this object of desire even more extraordinary.