Ricola is expanding its travel retail portfolio with the launch of two exclusive new product formats designed specifically for travellers seeking variety, discovery and gifting opportunities.
Available from July, the new additions – the Ricola Tower Sharing Pack Assorted Sugar Free Herb Drops and the Ricola Gift Set Assorted Sugar Free Herb Drops – have been developed exclusively for the travel retail channel, offering retailers a point of differentiation from domestic markets while giving consumers access to unique formats unavailable elsewhere.
The Ricola Tower Sharing Pack comprises ten individual 27.5g packs across six popular flavours, including Original Herb, Lemon Mint, Eucalyptus, Elderflower, Cranberry and Menthol. Designed with sharing in mind, the format allows travellers to enjoy a broad selection of Ricola’s sugar free herb drops or share them with family and friends.
Complementing the range is the 180g Ricola Gift Set, featuring an assortment of Original Herb, Lemon Mint, Elderflower and Mountain Mint flavours. The premium presentation makes it an ideal gifting option, while also introducing consumers to some of the brand’s best-loved recipes in a single pack.
By creating products tailored specifically for the travel retail environment, Ricola aims to capitalise on a channel where shoppers are particularly receptive to discovering new products and purchasing gifts during their journey.
Ann Nee Lim, Ricola’s Senior Account Manager Europe Travel Retail, said: “We know that travel retail shoppers are looking for products that offer something different from what they can find at home, whether that’s a thoughtful gift or an opportunity to discover new flavours. These exclusive new formats have been developed specifically with those consumers in mind, bringing together some of our most popular herb drop varieties in packs that encourage sharing, exploration and gifting. They also provide our retail partners with a differentiated proposition that reflects the unique role of travel retail as a channel for discovery.”
The launches further strengthen Ricola’s commitment to developing channel-specific innovations that enhance the travel retail experience while supporting retailer differentiation and incremental sales opportunities.
Both the Ricola Tower Sharing Pack Assorted Sugar Free Herb Drops (10 x 27.5g) and the Ricola Gift Set Assorted Sugar Free Herb Drops (180g) will be available exclusively in global travel retail from July.
