Absolut is celebrating the return of the tiger with a new limited edition design. Named Absolut India, the bottle is now available exclusively at airports across India, Asia and the Gulf for a short time only.
Widely recognised as the face of the country, the once dwindling species is making a comeback thanks to concerted conservation efforts. In fact, India is now home to 70% of the tiger population – the largest in the world. To honour this, Absolut’s new limited edition bottle features a crowd-sourced design of the magnificent creature; an intricate illustration in striking blue designed to act as a reminder to respect the fragility of nature.
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