“The fragrance celebrates New York City, which is unlike any place in the world” – DKNY MYNY be a part of it!
The Fragrance: A MODERN, URBAN SPIRIT
Powerfully unique. Irresistibly compelling. Spontaneously playful.
Top: The sexiness of Raspberries and Galbanum spiked with accents of Pink Pepper
Heart: The sensuality of Egyptian Jasmine wrapped with Freesia and roots of Orris
Finish: The soulfulness of Patchouli Heart LMR, Vanilla Absolute and Musk, laced with
vibrant Ambergris
The Packaging: THE COLLECTIVE HEART
A new NYC icon is born. The heart-shaped bottle is clear, unveiling DKNY MYNY’s
pink juice and capped with a silver metallic skyline cap. It’s the perfect follow up to the
best-selling Be Delicious’s Apple, a symbol of DKNY and NY throughout the world.
The Personality: RITA ORA, Singer, Song-writer/Actress
Crazy talented, wholly original. Beautiful and sexy as they come. Kosovan-born,
UK-raised and madly in love with life in New York. Rita projects a powerfully
modern individuality in everything she does, from her work to her eclectic style.
In every way, she’s as fiercely unique as New York itself.
The Campaign: Directed and shot by FRANCESCO CARROZZINI
New York’s bright lights/big city as seen through the eyes of Rita Ora. In a black leather
jacket, sky high heels and a bright red lip, Rita forges through Times Square by herself,
yet she’s very much a part of the crowd. “I love my New York,” she says, in the commercial.
“Be a Part of it.”
The Logo: Designed by NYC-based artist CURTIS KULIG
Known for his iconic ‘Love Me’ campaign, which can be found on canvases, sculptures,
rooftops and billboards in NYC, Los Angeles, Paris, Istanbul and Berlin. For the Fall 2013
DKNY fashion campaign, Curtis adapted his signature script to ‘Love NY.’
Available at Heathrow Airport from 16th – 31st July 2014.
Available beginning August 2014 from Travel Retail locations worldwide.
