Ritter Sport is adding to its travel retail portfolio with a new Choco Cubes Fruity Yogurt Mix. The 20-piece pouch – which is exclusive to the channel – will be revealed at the TFWA World Exhibition in Cannes, France, 2nd to 5th of October.
Ritter Sport’s booth will spotlight the brand’s core messages – colourful, joyful and modern – in an eye-catching, feel-good environment designed to welcome customers into the Ritter Sport ‘living room’.
Sustainability, which is deeply rooted in the brand’s DNA, also plays a key role in the new-look stand. Ritter Sport’s exhibition furniture has been upcycled; the floor and overall construction can be reused at other trade fairs, with recycled materials used wherever possible.
Jan Pasold, Managing Director, Global Travel Retail Ritter Sport said the fruity yogurt flavours are especially popular in the Asia Pacific regions. “With the addition of new flavours, Ritter Sport is looking to strengthen the Choco Cubes product line-up as we know that small bites are performing very well in travel retail.”
Choco Cubes feature natural ingredients, without added flavourings and cocoa from 100% sustainable, certified cocoa sources. The new product will be available on shelf in April 2024.
