Rituals Cosmetics has relaunched its Eau de Parfum collection, by introducing The Iconic Collection. With an improved design, sustainably curated and inspired by the precious ingredients found in the world’s most iconic and ancient destinations, Rituals’ perfumers have masterfully crafted an exclusive collection of exquisite perfumes to inspire and delight.
Rituals believes that perfume enriches your life, adding that extra special touch to experiences and soothing the soul with unique complexity. Scents can be very emotive and evocative; influencing your mood and emotions, conjuring up long forgotten memories, or simply something we take comfort in, with scents that make us happy, calm, joyful and confident. The Iconic Collection invites travellers to trace the footsteps of the world’s finest perfumers and join them on a rich and adventurous olfactory expedition.
Elise Benat, Perfumer at the world’s largest privately-owned perfume and taste company, Firmenich, explains: “I am inspired by the scents around me day to day and working on this project with Rituals has been a great experience as it is a brand that is centered on the importance of ancient fragrance traditions and scent memories created through daily moments. It is nice to create scents with this in mind and that are meant to ultimately make the wearer feel happy and confident.”
Across the world, our perfumers discovered unique spices, florals and fruits which, when combined, create the ultimate scent explosions to take you on enchanting journeys. The captivating result is an olfactory experience that allows your senses to visit the historic cities of Constantinople and Kashmir to the ancient gardens of Persia and the imposing landscape of the Himalayas in Tibet with an extensive iconic perfume collection. Travellers can explore the deserts of Arabia with Roi d’Orient, indulge themselves with soft floral scents by going through flower valleys in India with Rituals’ best-selling Fleurs de L’Himalaya or escape in the springtime gardens in Japan with Rêve de Hanami. Whether they are looking for the invigorating scent of European pine forests or crave the refreshing rush of sea salt and resinous amber from Arabian coastlines, the Iconic Collection from Rituals promises a spellbinding voyage to discover the power of fragrance.
Sustainable choice
In line with Rituals’ sustainability commitments, each perfume is curated with carefully selected ingredients, which are over 80% natural origin ingredients. The travel size perfume can be easily refilled with the refill pourer to make sure that when embarking on a journey, travellers don’t leave without their favorite perfume. Once they are done refilling their favourite perfume and ready for a new fragrance experience, all perfume bottles can be disassembled completely for 100% recycling.
The Iconic Collection is now available in all standalone Rituals travel retail stores, as well as all Rituals shop-in-shops in travel retail Middle East and select shop-in-shops in travel retail Europe.
