Rituals Cosmetics has launched two festive Christmas activations at Amsterdam Airport Schiphol and Copenhagen Airport in time for the busy Christmas travel period.
Both animations reach travellers at every step of their journey through the airport via a combination of engaging touchpoints.
At Amsterdam Airport Schiphol, in partnership with Kappé Schiphol and Schiphol Media, Rituals Cosmetics is delighting passengers with an immersive festive environment, featuring a pop-up, digital advertising and Christmas trees. At Schiphol Plaza a giant Christmas tree, complete with a scenting machine and Christmas music, stands tall, while another beautiful tree greets passengers in Schiphol’s Lounge 2. Both trees provide the perfect festive photo opportunity for travellers – the main tree is decked with 100 Rituals gift sets and 900 Christmas baubles, and the other one with 60 gift sets and 500 baubles.
An eye-catching pop-up decorated in the colours of Rituals’ Winter Limited Edition, The Ritual of Tsuru, joins the Christmas tree in Lounge 2. Open from 1st December to 2nd January, the pop-up offers travellers the opportunity to receive a relaxing hand massage at Rituals’ iconic water island and to purchase The Ritual of Tsuru gift sets.
The Ritual of Tsuru collection, created in partnership with the Rijksmuseum for the autumn/winter season, is inspired by the Japanese legend of the graceful crane and an antique, hand-painted kimono housed in the Dutch museum. Featuring illuminating gold and resilient kuro matsu (Japanese black pine), the collection represents the beautiful bird of happiness and wishes consumers good luck, good health and a life filled with joy.
Amsterdam Airport Schiphol Director Consumer Products & Services, Tanja Dik, said: “During the festive season we offer travellers a convenient and joyous shopping experience where they can purchase wonderful gifts in a great Christmas ambience. With this collaboration between Rituals, Kappé and Schiphol we inspire our passengers during their onward journey from our airport and create a memorable shopping experience for them.”
Rituals’ festive spirit is also being spread at Copenhagen Airport, where the brand is partnering with Gebr. Heinemann for a Christmas take-over encompassing an impulse podium, a pop-up store and high-profile advertising across the airport featuring the tagline, ‘A wish for happiness’.
The impulse podium, located in Heinemann’s main store, provides a quick and easy format for shoppers to buy last-minute gift sets from Rituals’ travel retail exclusive line and The Ritual of Tsuru. The pop-up follows the same format as the Schiphol space with the addition of a sharing box feature, which allows visitors to take a photo or GIF and email it to themselves or share on social media.
Airport Sales and Marketing Director at Copenhagen Airport, Pia Jeanette Lynggaard, said: “We are very happy with Rituals’ new Christmas pop-up that allows our passengers to share the holiday cheer with friends and family. Christmas is a special time for both travellers and boutiques in Copenhagen Airport and we welcome all initiatives that contribute to the special ambience during the holidays – from our local brands as well as the global powerhouses.”
Neil Ebbutt, Rituals Director – Travel Retail, commented: “During a period when gifting and indulgence are so high on shoppers’ agendas, the Rituals brand values and product proposition really shine. With our two festive campaigns, we’re able to help new and existing Rituals customers with their gifting needs through our beautiful re-usable gifts and bring to life our philosophy of slowing down.
“The Christmas tree at Schiphol Plaza, which was such a hit last year, not only creates a festive atmosphere in the airport but also provides travellers with a memorable experience and lasting memory of their journey through Amsterdam. Meanwhile at Copenhagen Airport, the fun sharing box encourages travellers to embrace the festive ambience and share their experience of the pop-up with loved ones.”
Copyright The Duty Free Hunter 2019