Passengers travelling through Hamburg airport this month will be treated to a showcase of rock ‘n’ roll history as Wolfie’s Whisky brand launches its first global travel retail activation since kicking off distribution via Gebr. Heineman last month (March 2024).

The custom-built stand showcases a selection of memorabilia from Wolfie’s co-founder and music legend Sir Rod Stewart. Fans will be delighted to see Rod’s German Gold records including hits like ‘Body Wishes’, ‘Baby Jane’ and the album ‘Every Picture Tells a Story’, along with a number of wardrobe items the rockstar has previously worn on stage.

The Wolfie’s pop up will be on display throughout April and passengers will be able to sample and purchase the blended whisky, as well as admire the musical mementos while passing through the terminal.

The activation has kicked off ahead of Rod’s European summer tour which will see the rock ‘n’ roll Hall of Famer wow crowds all over Europe, including at nine German shows, from 11 May 2024.

“I’ve always loved touring in Germany, especially in Hamburg, and this year is better than ever with the Euros arriving here in the summer and nine shows ahead of me. It’s simply wonderful that travellers can pick up a bottle on their way through the airport,” said Rod.

“I’m hoping for a Scotland game in Hamburg and can’t wait to toast our result with a Wolfie’s in hand – we’ve arrived just in time!”

Wolfie’s (40% ABV) is wonderfully balanced with Rod’s favourite flavours: warming cinnamon, fresh vanilla and baked apple. The whisky has a delicate taste of sweet peat and pears in syrup before finishing with candied citrus peels and a gentle oak spice.

Designed to reflect Rod’s rock ‘n’ roll heritage with subtle nods to Americana, Wolfie’s was inspired by the legendary musician’s early hell raising days with the Faces.

Wolfie’s is currently available in Gebr. Heinemann duty free shops in the following airports, as well as on the retailer’s Heinemann & Me app:

Amsterdam
Munich
Frankfurt
Berlin
Hamburg
Istanbul

Follow Wolfie’s Whisky on social media for exclusive updates by searching @WolfiesWhisky on Instagram and @WolfiesOfficial on Facebook.