Giorgio Armani has tapped actor Ryan Reynolds to front the campaign for the latest edition of the Armani Code fragrances, Armani Code Absolu.
The Canadian actor has signed on to front the Italian brand’s campaign for its new Armani Code Absolu fragrance. The advertisement launches officially February 2019. Talking about working with Reynolds, designer Giorgio Armani said, “With his status of modern male figure of self-fulfilment, Ryan Reynolds perfectly embodies the modern sensuality of the Armani Code man: someone with charisma, authenticity, an effortless style, and the right dose of irony.”
Reynolds will appear in a film directed by Reed Morano as well as photos by Matthew Brookes.
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Just finished a short film for @armanibeauty directed by the impossibly talented @ReedMorano. I love working with the #ArmaniCode team. I hope to eventually call Mr. Armani, “Papa”. But let’s take this one day at a time.
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