Sabrina Carpenter’s vibrant role in the Marc Jacobs pre-fall 2024 ad campaign brings a stylish energy.

These images, photographed by Carin Backoff in Los Angeles, use a simple yet striking aesthetic to focus on the new Sack Bag, showcased in a spectrum of bold colours like hot pink, lilac purple, and pristine white.

Sabrina pairs these designer purses with an eclectic mix of outfits ranging from sleek bodysuits and playful mini dresses to cozy, fuzzy knitwear, revealing her versatile fashion persona. Styled by Alastair McKimm, each ensemble highlights the bag’s unique appeal alongside her dynamic presence.

The Sack Bag is made from lightweight full-grain leather for a sleek look. Her previous fashion ad, notably with SKIMS, complements this new endeavor. Moreover, Sabrina sports the Kiki platform boots, adding another layer to her outfits.

For beauty, hairstylist Scott King works on her teased tresses and curled bangs while Carolina Gonzalez gives her a glam makeup look.