Salvatore Ferragamo checks in at Hotel Splendid for SS 2022

Unveiling its Spring/Summer 2022 Campaign, fashion brand Salvatore Ferragamo brings the very essence and beauty of summer and Italy.

A first look at ‘Hotel Splendid’, the Salvatore Ferragamo advertising campaign for Spring-Summer 2022. With a short film produced by artist and director Amalia Ulman and a portfolio of images captured by Hugo Comte, the #FerragamoSS22 ad camapign starring Emmy award-winning actor Jharell Jerome, sweeps us into a Mediterranean holiday.

Taking the spotlight are the Ferragamo Studio bag, Trefoil, and the latest ultra-soft Bucket Bag. The campaign also highlights footwear including the Vara and Varina designs, knit-top mules, and the bohemian Gancini buckle clogs.

“Discover a campaign that personifies that summery essence of beauty and endless opportunities, through the unmistakable all-Italian passion for life, elevating the brand’s new collection of accessories and clothing to the center stage using different perspectives,” Ferragamo shares.

A first look at the #FerragamoSS22 Ad Campaign pulls us into the fascination of a Mediterranean tableau vivant, where visual sensuality and a tangible sense of warmth inspire the wistful escapism of a luxurious and carefree collection. More at https://t.co/m1NeQyvNqD pic.twitter.com/8MNgFiagjw

— Salvatore Ferragamo (@Ferragamo) January 11, 2022