Beauty and lifestyle brand Moroccanoil has begun to release its new campaign with Sara Sampaio as the brand’s new face.

As previewed on Duty Free Hunter a few weeks ago (see story) Sara looks super glamorous in the official campaign images captured by Norman Jean Roy. The Portuguese model looks like a goddess with her hair in volume-filled waves. Renato Campora worked on hair for the advertisements with Carolina Gonzalez on makeup.

“Moroccanoil products not only make me look amazing, they make me feel amazing knowing I’m using only the highest quality oil-infused formulas for my hair and skin,” Sara says in an official statement. “As such a huge fan of the brand for years, I felt incredibly honoured to be selected as the new Moroccanoil Beauty Ambassador.”