The ‘enfant terrible’ is back with a new fragrance line – meet Scandal from Jean Paul Gaultier – its sweet and a bit naughty and coming to duty-free right now…

Launching during this month (June 2017) SCANDAL is a fragrance that promises to seduce us with its chypre-honey mixture. Continuing the trend of “gourmands with a twist” this is the first edition of a whole new fragrance collection from JPG. This is the first fragrance Jean Paul Gaultier has launched with Puig. The brand stated that they wanted to offer a different version of previous fragrances from the Jean Paul Gaultier collection respecting the well-known DNA of the brand and “to stop the fever of limited editions.” The goal is to create something more spicy, festive, sexy and fun, from the bottle to the campaign.

 

Scandal is designed to break all clichés, offering something new and modern, and at the same time powerful and elegant. The key notes of the composition are blood orange, honey, patchouli and gardenia, which united share a creamy, earthy and balsamic gourmet effect, with warm, deep, woody undertones.

The bottle of the new fragrance SCANDAL is made of transparent glass while the stopper is designed in the sculptural form of female legs in a golden colour.

The advertising campaign was created as a mix of sex and politics. “We decided to tell the life of ‘Madame La Ministre.’ She’s a government minister who goes partying at night in Paris’ Pigalle neighbourhood and makes her way directly into the office for her day job. The advertising face is model Vanessa Axente, leaving a club in a form-fitting black number. In her waiting car, filled with friends, she’s literally cut out of the outfit as her car speeds through the streets of Paris toward the Élysée Palace, where she steps out elegantly in a tailored outfit to join colleagues,” explains Jose Manuel Albesa, chief brand officer of Puig (WWD).

Scandal will be available in 30 ml Eau de Parfum flacons, 50ml Eau de Parfum and 80 ml Eau de Parfum. In addition to the Eau de Parfum, the collection also includes perfumed body care products: a Shower Gel of 200ml and a Body Lotion of 200ml.

SCANDAL will make its global debut in duty-free and travel retail during June and July – with global roll outs through the rest of the year and into early 2018.

See more at https://www.jeanpaulgaultier.com/en-gb/

Source: Puig / Fragrantica / WWD