China’s top model Du Juan has been picked to be the face of the first Shanghai Tang fragrances. The collection will be exclusive to the DFS Group stores in a travel retail exclusive launch early in 2015. The campaign was shot by photographer Mario Testino.
Ahead of the Chinese New Year holidays the debut line of fragrances will go on sale with DFS for a two-month travel retail exclusive period beginning January 2015, at Hong Kong International Airport and the Hong Kong downtown and Macau Galleria locations.
Shanghai Tang describe their first fragrance collection as an “unconventional, chic and trendy composition of contrasts”. The concept aims to bridge western and eastern worlds, and aims to evoke the ancient Silk Road caravans that transported Chinese treasures to Europe.
Created by perfumer Carlos Benaim, the Silk Road collection comprises five feminine and three masculine fragrances. All are handcrafted using natural ingredients; each focuses on just one or two key ingredients.
The feminine fragrances are Orchid Bloom, Rose Silk, Gold Lily, Oriental Pearl and Spring Jasmine. The masculine scents are Mandarin Tea, Jade Dragon and L’Orient.
The packaging pays homage to fine Chinese craftsmanship, and prominently features the ‘shòu’: the Chinese symbol of longevity that is commonly recognised as one of the Five Blessings (longevity, wealth, health, love and virtue). The feminine fragrance bottle incorporates materials such as ceramic, gold leaf and glass. The shòu symbol is engraved in enamel on the cap and in the gold leaf that decorates the ceramic ball, serving as the centerpiece of the design which forms the pattern of the lucky number eight.
The masculine bottle is tall, topped with a solid, hand-polished glass cap. The shòu symbol is featured on the body. The outer cartons for all the fragrances feature a linen-textured stain finish.
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