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Shilla Duty Free X La Mer reveal ‘Smoothing Contours’ Travel Exclusive Collection

Shilla Duty Free X La Mer reveal ‘Smoothing Contours’ Travel Exclusive Collection

Elevate your skincare regimen with the La Mer Smoothing Contours Collection, first launched exclusively at The Shilla Duty Free.


This September, leading travel retailer, The Shilla Duty Free, partners with luxury skincare brand La Mer to launch the Smoothing Contours Collection, a targeted collection that elevates your skincare regimen to an indulgent pampering experience. The luxurious collection consists of four of the brand’s cult-status products – the Crème de la Mer (60ml), The Eye Concentrate (15ml), The Lifting Eye Serum (15ml), and The Lifting Contour Serum (30ml), that visibly lift and firm the skin while keeping it radiant and hydrated.

Inspired by the sea’s healing powers, aerospace physicist Dr. Max Huber began a personal quest to transform the look of his skin after suffering burns in a laboratory accident. 6,000 experiments and 12 years of searching led to the birth of the renewing Miracle Broth™ — La Mer’s potent cell-renewing elixir that soothed his skin and flows through every brand product today. Formulated with hand-harvested sea kelp, vitamins, and marine nutrients unlocked via a unique fermentation process, the Miracle Broth™ empowers the five facets of healing – moisture, regeneration, soothing, smoothing and radiance – restoring skin back to its healthiest state.

With the brand’s signature Miracle Broth™ infused into each of the four products, the La Mer Smoothing Contours Collection lets you experience the invigorating power of the sea to revive and rejuvenate your skin. First launched at The Shilla Duty Free, the global travel exclusive set is available only at The Shilla Duty Free stores in Korea, Singapore and Hong Kong, from September to November 2019.

INTRODUCING THE LA MER SMOOTHING CONTOURS COLLECTION


Ideal for drier skin, unlock the key to a virtually ageless visage with the highly-coveted Crème de la Mer – the La Mer moisturiser that started it all. Restoring the skin to its healthiest state, this luxuriously rich cream deeply soothes, moisturises and heals dryness for naturally vibrant skin. Enriched with La Mer’s Miracle Broth™, the moisturiser infuses skin with sea-sourced renewing energies to nourish and replenish. With anti-aging properties, the moisturiser improves firmness, visibly smooths out wrinkles and fine lines to reveal a new level of radiance.

Experience an indulgent ‘mini lift’ for the delicate area around the eyes with The Lifting Eye Serum – a silky eye serum that visibly uplifts and rejuvenates for a vibrant new look from lid to brow. Formulated with a proprietary Stretch Matrix Complex, the serum tightens, lifts and firms the look of natural eye contours to instantly revitalize tired eyes.

Powered by iron-rich minerals, The Eye Concentrate visibly diminishes the appearance of dark circles for a luminous vitality. The deeply emollient treatment hydrates and softens the look of lines and wrinkles for a smooth and supple appearance.

Charged with sea-sourced sculpting power, The Lifting Contour Serum is a potent silky serum that promotes the skin’s natural collagen and brings facial definition into new focus. This skin- tightening face serum elevates contours and helps to firm, lift and tone skin to develop a more refined silhouette.

“We are beyond thrilled to be the first travel retailer to introduce the La Mer Smoothing Contours Collection to our beloved customers,” said Mr. Young Hoon Kim, Executive Vice President of The Shilla Duty Free. “As a prestige skincare brand, La Mer is well-loved by many for its range of iconic, high-performing products. True to our commitment of giving travellers exclusive access to such luxury beauty offerings, we hope that the collection will provide the perfect travel beauty essentials for our customers to incorporate into their skincare regimen.”

Give your skin a new definition and dimension with the La Mer Smoothing Contours Collection, available exclusively at The Shilla Duty Free’s Asia Pacific stores including Korea, Singapore and Hong Kong from September to November 2019, while stocks last.

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