Travellers are starting to find more Moroccanoil products in the world’s top airports as the brand pushes its roll out into travel retail and duty-free markets.
Moroccanoil, the global leader in oil-infused beauty products, first announced its global distribution expansion strategy into travel and duty free retail channels worldwide in April 2015 and is continuing this effort with an appearance of the 2015 TFWA World Exhibition this month. The iconic head-to-toe beauty brand is aiming to continue the growth of the business with a travel presence that includes prestige duty free airport stores, as well as in-flight, cruise and ferry selling. Through partnerships with Gebr, Heinemann, Nuance, Duty Free Americas, James Richardson, Duty Free Iceland and Tairo International, Moroccanoil has been able to introuduce personal and business travelers alike to their hair, body and lifestyle product assortments.
With her radiant glow, Supermodel and film actress Rosie Huntington-Whiteley has proved to be a perfect choice since being named the face of Moroccanoil in 2014. The 2015 campaign (above and below) features the tagline: ‘Dare to Bare’ while Rosie flaunts her legs in a Grecian inspired number. The British beauty wears a slicked back hairstyle with a pink pout and full eyelashes.
Moroccanoil is an award-winning maker of premium argan oil-infused beauty products of the highest quality ranging from hair and skin care to shower and bath. Inspired by the sea, sand, breeze and scents of the Mediterranean, Moroccanoil uses the finest ingredients from around the world to create innovative products that provide transformative results.
Their official roll-out into this unique selling environment began in October of 2014 with point-of-sale launches in Nordic countries and Switzerland, followed by much of the E.U. and Russia; however, Moroccanoil has over five years of experience operating in Travel Retail Duty Free in partnership with JR Israel in Tel Aviv. In Q1 of 2015, the brand further expanded its partnerships and established a presence in Macau, China, the U.S. and South American markets, with continued expansion in existing markets, and the addition of key Caribbean and Island locations in April 2015. During the same period, Moroccanoil became available for purchase on board Lufthansa and Austrian Air.
Moroccanoil travel product prices range from $12 – $80. For more information about Moroccanoil and the brand’s offerings, please visit www.moroccanoil.com
About Moroccanoil
A story of success, an impulse for innovation and a relentless pursuit of simple, high-performing oil-infused beauty products fashioned an iconic brand: Moroccanoil. As the pioneer of oil-infused hair care, our original Moroccanoil Treatment created the worldwide buzz on argan oil and paved the way for an extensive line of premium oil-infused hair care products to address the needs of all hair types. By popular demand, Moroccanoil has since continued to innovate and extend the line to include Moroccanoil Body™, a luxurious oil-infused collection inspired by the sea, sand, breeze and scents of the Mediterranean. Featuring proprietary formulas that rejuvenate and replenish, Moroccanoil Body™ leaves skin nourished, naturally radiant and irresistibly beautiful. Born within the last decade, Moroccanoil is available in over 60 countries worldwide. Moroccanoil products are available at fine salons, spas and now online.
The Global hub for the Global Shopper www.dutyfreehunter.com
