Shiseido has announced the expansion of its prestige skincare range through two new product developments. The Japanese skincare brand is boosted by the launch of a reformulated Ultimune Eye Power Infusing Eye Concentrate and a rejuvenated White Lucent range, both of which have been enhanced with revolutionary technology.

Ultimune Eye Power Infusing Eye Concentrate

Continuing the success of the reformulated Ultimune Power Infusing Concentrate that was introduced last year, Shiseido is boosting the range with its Ultimune Eye Power Infusing Eye Concentrate, which replicates the same revolutionary technology.

Ultimune Eye Power Infusing Eye Concentrate is a reflection of Shiseido’s cutting-edge technology. It contains ImuGeneration Technology™, which enhances the skin’s inner defences and improves its appearance, and the Smoothing

Defense Complex, which provides a shield-like effect to help reduce friction damage caused by rubbing and intensive make-up removal. Skin around the eyes is firm, smooth and radiant.

Ultimune Eye Power Infusing Eye Concentrate will be launched globally in travel retail from July 2019.

White Lucent Collection

Shiseido’s White Lucent collection has been reignited with revolutionary new ReNeura Technology+™, which awakens unresponsive skin, allowing a rapid response to skincare to help generate youthful radiance from within. The new White Lucent products also contain the SAKURA-Bright Complex — a powerful blend of potent ingredients such as Potentilla Tormentilla, Shinleaf, Yoshino Cherry, and Western Hawthorn extracts to target the source of hyperpigmentation and spark skin’s inner radiance.

The White Lucent range includes:
• White Lucent Brightening Gel Cream, which provides 24-hour moisture, targets existing dark spots and rejuvenates dull skin;
• White Lucent Overnight Cream and Mask, a night cream which moisturises, brightens and helps reverse skin damage during the day;
• White Lucent Brightening Day Emulsion (only available in Travel Retail Asia Pacific) and the White Lucent Brightening Day Cream (only available in Travel Retail Americas and Travel Retail Europe, Middle East and Africa), lightweight day moisturisers formulated with SPF50+ PA++++, to provide long-lasting hydration and lighten dark spots.

The relaunched range is available now in travel retail Asia Pacific and Europe, Middle East and Africa.