Sì Passione, a new passion and a new fragrance by Giorgio Armani

What is passion? A strong emotion; a boldness, an audacity; living life to the fullest. Sì Passione, the new fragrance by Giorgio Armani, unleashes the passion of the Sì woman – empowered, feminine, and free.

Like the actress and iconic Sì woman Cate Blanchett, #SaySiToPassion with Sì Passione the new fragrance by Giorgio Armani.

Born from the same olfactory signature yet entirely unique, Sì Passione is a creation unto itself, a different incarnation of Sì.

Sì Passione combines intense vanilla with the blooms of rose, heliotrope and jasmine to create a sensual, fruity floral scent, reflective of the simultaneous delicacy and strength of femininity.