Changi Airport unveils its boldest refresh of its signature retail campaign to now give shoppers the winning chance for the ultimate luxury travel experience of a lifetime to their dream holiday destinations.
The year-long ‘Changi Millionaire Experiences’ campaign will see winners of the quarterly draws pick from one of five iconic destinations across the globe to visit with a companion. Each winner and their companion will be treated to an indulgent mix of gourmet dining, cultural immersions, and exciting luxury activities1. These packages will2 include suite-class flights, upscale accommodations, private tours, and personal concierge services, promising them a world-class holiday experience and unforgettable memories. From cultural buffs to avid adventurers, look out for the ultimate in extravagance in store for every type of traveller.
Head to T1 transit to indulge in a little Parisian fantasy or soak up some zen-ness at the Kyoto event site in T4 transit.
Lovers of the sand and seas can look forward to an escape to the Bahamas, where they will get the chance to swim in crystal clear waters with dolphins and nurse sharks, in addition to admiring the stunning ocean views from up above on a private helicopter tour. For those who wish to be surrounded by nature but on land, the South Africa safari excursion offers the opportunity to get up close with animals in the wilderness, while still being able to enjoy luxury-safari comfort in a modern eco-lodge. For adventurers, fasten your seatbelts and get ready for the ice and snow grandeur while exploring breathtaking landscapes under the Northern Lights in Finland, where husky sleds and snowmobiles will be among the many ways in which they traverse the frozen landscape.
Lovers of fine dining and high fashion will have plenty to look forward to, with an exclusive couture tour in Paris giving them a once-in-a-lifetime insider’s look into the city’s top fashion houses, alongside the finest meals served at a number of Michelin-starred restaurants. However, if an idyllic retreat to get away from the hustle and bustle of life is preferred, there is also the satisfaction of escaping to serene Kyoto, where Zen temple tea ceremonies, meditation sessions, and omakase experiences will offer nourishment for the mind, body, and soul.
Furthermore, all eligible participants will be entered into a grand draw at the end of the year, where one lucky winner will walk away with the ultimate Porsche Taycan. Every $50 spent in a single receipt in Changi Airport or Jewel will qualify shoppers for a single chance in the grand draw. Shoppers on iShopChangi or using Changi Pay will have the added benefit of doubling their chances to win, while Monarch members will get four times the number of chances with each entry.
Energising shopping promotions to capitalise on sales momentum
With travel retail sales improving in parallel to recovering passenger traffic numbers, Changi saw a 18% increase in airport-wide concession sales from January to November 2024 compared to the same period a year earlier. These were driven primarily by consumers from China, India, and Indonesia, which emerged as the biggest markets for Changi in 2024. As in previous years, Luxury, Liquor and Tobacco, and Perfumes and Cosmetics remained the three top drivers of sales among shoppers.
Across the year, more than 170 new leases were awarded across the airport. Of these, 28 were brands and concepts were new to Changi, reflecting the airport’s continued efforts to enhance its shopping experience with new and exciting options. This is true even for shoppers who were transiting through Changi, who can easily taste or experience Singapore without ever leaving the airport, thanks to the almost 60 local brands present in the transit area. Meanwhile, more than 70 local brands can be found in the public areas of the terminals, ready to welcome guests with local fare or souvenirs upon their arrival.
Ms Chandra Mahtani, Senior Vice President for Airside Concessions at Changi Airport Group (CAG), said, “We are constantly exploring new ways to surprise and delight our customers, and this year’s revamped ‘Changi Millionaire Experiences’ campaign reflects Changi’s commitment to stay on top of the latest trends in retail-tainment. As consumers increasingly seek personalised experiences, we have infused the signature Changi touch into a curated selection of luxury travel packages. With five premium options tailored to diverse traveller profiles, shoppers can look forward to even more chances to create unforgettable memories, simply by shopping at Changi.”
Celebrate Changi’s unique sense of place with exclusive Changi Editions merchandise
Take home a piece of Changi and be inspired by the Singaporean stories when you purchase a collectible item from Changi Editions.
In addition to qualifying for the quarterly and grand draws, shoppers who spend a minimum of $50 in a single receipt will also be able to purchase a premium from Changi’s newly-launched collectible series – Changi Editions. Designed in partnership with local designer brand Triologie for its first launch, this exclusive collection celebrates the vibrant essence of Singapore and Changi Airport’s iconic features. The range of products features Changi- and travel-inspired prints that tell uniquely Singaporean stories reflecting the local scenescapes, food and culture.
Changi Editions will be launched today in conjunction with the commencement of the Changi Millionaire Experiences campaign, and will continue to release exclusive designs throughout the year3. Additional items from the collections are scheduled to be released in March. The list of items available at launch and their purchase-with-purchase prices can be found in Annex A.
For more information on Changi Millionaire Experiences, please visit www.changimillionaire.com. For more information on Changi Editions, please visit www.changi.me/changieditions.
