British singer Ella Eyre is the new face of the latest fragrance from the Emporio Armani Diamonds range – Diamonds Violet. A big deal, considering Beyonce was the former face of Armani Diamonds.
She stars in their latest commercial that echoes her personality as a fiery and lively singer, the video featuring her latest single “Together” from her debut album Feline out in August. Speaking about her experience as a new face within the Armani family she said, “I am beyond excited to be part of the Armani world and it is such an honour to be working with Emporio Armani fragrance on the forthcoming Diamonds campaign.”
Ella follows in the modelling footsteps of Beyonce, the previous face of the Giorgio Armani perfume, and was chosen directly by Giorgio Armani. He said about Ella, “With her individual style and personality, she perfectly embodies the creative and musical spirit of Emporio Armani Diamonds fragrance.”
The new Diamonds Violet is the latest fragrance in the “it” girl collection, joining the original Diamond Eau de Parfum and Diamonds Rose.
The fragrance is announced as a delicious, floral-fruity-gourmand, intended for a night out. Top notes include juicy and exotic fruits of raspberry, passion fruit and lychee. The heart captures flowers of violet, Bulgarian rose and lily of the valley, on the base of sweet praline, patchouli and vanilla.
The fragrance is available as 30 and 50 ml Eau de Parfum.
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