Nestlé have announced that its popular Smarties brand is now using recyclable paper packaging for its main confectionery products worldwide.

This represents a transition of 90% of the Smarties range and follows the launch of the Smarties sharing block with recyclable paper packaging in the UK last year (domestic market only) Smarties is the first global confectionery brand to switch to recyclable paper packaging.

Alexander von Maillot, Global Head of Confectionery at Nestlé, said: “Shifting Smarties packaging to recyclable paper is one of our key sustainable packaging initiatives in the confectionery category. It is a further step in realizing Nestlé’s ambition to make all of its packaging recyclable or reusable by 2025 and to reduce its use of virgin plastics by one third in the same period.”

The new Smarties paper packaging is sourced sustainably and is made of a coated paper, paper labels or carton board. Smarties packaging is recyclable in the countries where Smarties are sold, except in limited markets where the recycling of this material is not currently viable. Information about how to properly dispose of Smarties paper packaging is also included on its labels to raise consumer awareness.

Louise Barrett, Head of the Nestlé Confectionery Product Technology Centre in York, said: “The new packaging has been extensively tested by Nestlé packaging experts to make sure it keeps the Smarties product in prime condition during transport and storage. We also made a number of modifications to our existing manufacturing lines so that we can wrap the products without tearing or puncturing the paper.”

Nestlé invested significantly to upgrade its factories globally, including in Hamburg, Germany, one of the company’s largest factories for confectionery products.

The transformation of the Smarties packaging is only one of the brands’ ‘SMART Initiatives’, which aim to support sustainability and enhance the overall product experience.

In travel retail specifically Nestlé International Travel Retail (NITR) has led the way with Smarties’ sustainability ambitions, introducing a new version of its Travel Retail Exclusive Music Creator in May of last year. With a new carton box replacing single use-plastic packaging, 2021 will see its full SMARTIES range change to recyclable paper packaging as follows:

Giant Tube: plastic lid replacement with cardboard closing and shape change to giant hexatube;

Toppers: Giant tube change to new giant hexatube (same weight) with paper sticker;

Plastic bag/pouch: complete change to sturdy paper with protective qualities.

“We at NITR are extremely proud to be part of Nestlé’s global ambition to be a leader in sustainability,” says NITR general manager Stewart Dryburgh.