Jil Sander has unveiled a new fragrance and a range of accompanying bath products – named SOFTLY Jil Sander the new fragrance is described as ‘a relaxing ritual for body and mind.’

“Pure well-being starts with the awakening of the senses – everyday moments of luxury to find softness, balance and beauty. SOFTLY Jil Sander is a sensory invitation to experience a spa ritual at home through five pampering moments for body and mind, infused with a soothing scent. The SOFTLY Jil Sander philosophy, an immersive and sensorial holistic journey, is dedicated to contemporary women who wish to indulge themselves with a daily ritual of softness and comfort. The ritual’s five elements – the relaxing bath oil, the gentle body scrub, the softening shower foam, the melting body milk and the relaxing Eau de Toilette – are infused with a uniquely calming powdery fresh-floral scent and the healing gentleness of silk extract, to bring out inner peace and inner beauty each and every day.”

 

A Relaxing Fragrance
Conceived by perfumer extraordinaire Nathalie Lorson, this scent soothes both body and mind with a radiant top, a pure heart and a musky base. Luminous and yet subtle, the top features invigorating ginger and delicate magnolia fraser that are enhanced by a tender cotton accord. In the heart, the fragrance brings a pure and feminine touch expressed by powdery-fresh floral notes of jasmine, orange blossom and heliotrope. The soothing base is wrapped into a sensual trio of musk, vanilla and creamy sandal wood.

A Five-Element Ritual
Blending sensuality and comfort, SOFTLY Jil Sander’s relaxing five-step ritual ensures an addictive wellness experience which encapsulates Jil Sander’s take on purity and beauty. The gentle effect of the silk extract, derived from silk protein, provides excellent moisturising benefits.

1 – RELAX : SOFTLY Jil Sander Bath Oil – Dual action, two benefits in one product – soothing and comforting. Pour the oil into the water to experience the absolute relaxation and sensory pleasure of a nourishing white bath, infused with a delicate scent.

2 – EXFOLIATE : SOFTLY Jil Sander Body Scrub – Following the bath, sublime your beauty routine with the essential act of exfoliation, with natural micro-beads enriched with silk extract, to refine while leaving skin soft and radiant.

3 – CLEANSE : SOFTLY Jil Sander Shower Foam – A foaming texture, light as air – both voluptuous and generous, the silk extract-enriched shower foam provides an ultra-sensual moment while assuring a lasting feeling of cleanliness and softness.

4 – MOISTURISE : SOFTLY Jil Sander Body Milk – Melting on the skin, this ultra-fluid and easily-absorbed nurturing body milk is enriched with silk extract to leave skin soft and velvety.

5 – PERFUME : SOFTLY Jil Sander Eau de Toilette – Instant calm, this silk-enriched scent reassures both body and mind with radiant top, pure heart and musky base notes. Spray lavishly over the body for the ultimate relaxing effect.

A Pure & Minimal Design

Embodying beauty and purity at first sight, the campaign accompanying SOFTLY Jil Sander is an immersion in an everyday moment of luxury, featuring top model Anna Selezneva.

The packaging of SOFTLY Jil Sander collection is a perfect continuation of the iconic design codes of the maison’s fragrances. The logo, inscribed either in pure white or aquamarine blue, is featured on the five elegant products. The Eau de Toilette is featured in a crystalline bottle and delicately crowned by a white band that subtly contrasts with the scent’s aquamarine coloured juice.

Travel Retail Range and RSP Prices:

RELAXING BATH OIL 200ml, 33€
GENTLE BODY SCRUB 200ml, 25€
MOISTURIZING SHOWER FOAM 200ml, 25€
MELTING MOISTURIZING BODY LOTION 200ml, 25€
RELAXING EAU DE TOILETTE 80ml, 43*€