Heinemann Duty Free Malaysia has launched renowned American beauty brand inspired by Brazilian culture, Sol de Janeiro into Southeast Asia airport retail at Kuala Lumpur International Airport Terminal 2 (KLIA Terminal 2) through a new pop-up activation.
The pop-up is prominently located in KLIA Terminal 2 international departures area for maximum passenger visibility and features bestselling products such as the Brazilian Bum Bum Cream and Cheirosa 62 Perfume Mist.
The award-winning Brazilian Bum Bum Cream is known to quickly absorb to create a visibly tighter, more radiant appearance of the skin. Cheirosa 62 Perfume Mist, a hair and body perfume spray, is another of Sol de Janeiro’s bestsellers, and emphasises treating and celebrating every inch of your body.
The activation will include an interactive session such as a “Wishing Wall” where customers are encouraged to make a wish, take a photo in front of the wishing wall and share the photo on social media. Upon uploading to social media, participants can redeem samples and wishing bracelets as gifts.
“We are thrilled to announce our collaboration with Sol de Janeiro for a captivating pop-up experience. This partnership reflects our commitment to creating unforgettable experiences with great brands,” Heinemann Asia Pacific Purchasing Director for Liquor, Tobacco, Confectionery and Beauty Ranjith Menon commented. “It’s an exciting milestone to bring Sol de Janeiro to Southeast Asia travel retail after a successful Asia Pacific launch in Sydney Airport last year. We are excited to see travellers interact with the pop-up, embrace their uniqueness and become a part of Sol de Janeiro.”
“We extend our heartfelt gratitude to Heinemann Duty Free Malaysia for its first-ever Sol de Janeiro travel retail counter in Southeast Asia in Kuala Lumpur. Heinemann has always provided us with its unwavering support in building a strong foundation for Sol de Janeiro in Asia Pacific and global travel retail. We encourage travellers to indulge themselves in Sol de Janeiro products and to be the most authentic version of themselves.” Sol de Janeiro Global Travel Retail Brand Manager Marion Amirouche commented.
Passengers travelling through KLIA Terminal 2 can now look forward to a refreshed and inviting Sol de Janeiro pop-up store. The pop-up store is running from January 2024 until the end of March 2024.
