L’OCCITANE Travel Retail announced the launch of the Sol de Janeiro “Unleash Your Summer Self!” vibrant 360° animation at Unifree Duty Free store at Istanbul Airport. The immersive pop-up promotion, created in collaboration with Gebr. Heinemann and Unifree Duty Free, is showcased in the Cobra space of the F6 departure hall and will run throughout July and August.
The powerful and arresting promotion forms part of a dynamic three-month long global summer campaign for the brand which will transform airport spaces with colourful and disruptive pop-ups, drawing travellers into a world of summer fun. The tour promises an unforgettable summer experience with immersive, sun-kissed 360° activations and vibrant in-store animations at 105 airports worldwide.
At Unifree Duty Free stores at Istanbul Airport the promotion includes spectacular digital arches, giant lightboxes and 150 digital screens creating an eye-catching and engaging environment for travellers. Complementing the in-airport activities, is the launch of a significant social media campaign across Instagram and Facebook using hyper-local geo-targeting to reach travellers in the pre-trip phase. These personalised and multilingual brand campaigns will amplify the campaign’s message, urging customers to feel the joy, embrace connection, self-confidence, and the liberating spirit of summer.
To further elevate the showstopper retail experience and promote consumer engagement, customers will be offered complimentary cool and colourful ‘wish’ bracelets with inspiring and fun slogans together with cheerful stickers to decorate their ‘funky jar’ product purchases. The promotion will also include innovative gift lockers called, ‘lockers of luck.’ Customers making purchases will receive a key to a locker where they will find a gift of a must-have, bright pink summer beach bag. To add to the fun, brand ambassadors on roller skates and wearing bright yellow tee shirts will greet and guide shoppers at the activation. On Fridays, there will even be a fabulous DJ show with lively music to get travellers in the holiday mood and have them dancing on the stand. There will be the added thrill of a cart offering travellers complimentary, delicious candyfloss coloured bright yellow in line with the brand’s joyous colour palette.
Travellers at Istanbul Airport will have the opportunity to experience Sol de Janeiro’s best-selling and irresistible bodycare ranges at Unifree Duty Free Stores. These will include rich and nourishing body creams and tempting perfume mists with a dedicated assortment that showcases product heroes such as Brazilian Bum Bum Cream, along with popular ranges, Bom Dia, Delicia Drench, Beija Flor and Cheirosa 62 Perfume Mist. Also featured will be the recently launched Rio Radiance SPF 50 and three vibrantly coloured and summery 90ml perfume mists: Summer e Amor, Beijos de Sol, and Carioca Crush.
Sol de Janeiro, meaning ‘sun of January’, encapsulates the warmth, joy and radiance associated with the Brazilian sun, and the brand aims to imbue its travel retail spaces with that positive vibe and virtual sunshine. With its impactful motto, ‘Love it. Flaunt it. You’ve got it.’, Sol de Janeiro was born of an authentic and joyful Brazilian philosophy that celebrates diversity, body joy and inclusivity. This is reflected in its bright and colourful product packaging and viral presence, and in its empowering and life-affirming promotional messages.
With an ultra-engaged, multi-generational fanbase, Sol de Janeiro’s core message of inclusivity, positivity, and acceptance, resonates deeply with all generations, but especially with Gen Z – its highest growth segment. The brand’s delicious scents, vibrant colours, and attitude of self-expression and confidence align with their values.
Jens Peter Peuckert, Director Marketing at Gebr. Heinemann, said: “Partnering with L’OCCITANE for the lively Sol de Janeiro ‘Unleash Your Summer Self!’ pop-up at Istanbul Airport is a thrill! With its impressive social media presence, Sol de Janeiro will engage travellers before they even arrive at the airport. This immersive adventure fits perfectly with our goal of providing travellers with unforgettable experiences. We can’t wait to see the fun and excitement this promotion will spark along the customer journey!”
“At Unifree Duty Free, we are thrilled to host this captivating ‘Unleash Your Summer Self’ animation of Sol de Janeiro in our stores and reach our customers in an exceptional way. With this fun-filled pop up and strong collaboration, we spread summer joy to our passengers and elevate their shopping journey in line with our commitment to present our customers a unique shopping experience,” remarked Ceren Tonguç, Unifree Duty Free Chief Commercial Officer.
Marion Amirouche, Sol de Janeiro Brand Manager, Global Travel Retail, L’OCCITANE Group, said: “We are hugely grateful to Gebr. Heinemann and Unifree Duty Free for their fantastic support and collaboration. The massive new summer airport tour is the second exciting campaign we’ve created since launching the brand in travel retail last year. We want to captivate the hearts of travellers and
invite them to celebrate the liberating spirit of summer with us and to feel the joy!”
As one of the fastest-growing, award-winning skincare brands globally, Sol de Janeiro continues to shine with its exceptional range of body care, fragrance, and hair care products. Available in airports, on planes, and on cruises and ferries, Sol de Janeiro has made a significant impact in travel retail since its debut worldwide last year, consistently delivering a stellar performance and memorable disruptive campaigns.
