Southern Comfort joins Blood Orange trend

Southern Comfort joins Blood Orange trend

Hot on the heels of the Cointreau liqueur Blood Orange edition we have news of a Southern Comfort Blood Orange liqueur – this will be the Whiskey-flavoured liqueur’s first duty free exclusive.

In the world of citrus fruits, blood orange is quickly emerging as the darling of culinary and mixology enthusiasts. As such, Brown-Forman (owners of Southern Comfort and Jack Daniel’s) believe the timing is ripe for Southern Comfort – the venerable whiskey liqueur – to introduce its latest flavour, Southern Comfort Blood Orange. Southern Comfort Blood Orange will be introduced to the trade at the IAADFS Duty Free Show in Orlando (March 22-26) – and then onto duty free shelves in the following months.

A perfect blend of unique Southern Comfort flavours, Southern Comfort Blood Orange will be the brand’s first Global Travel Retail (GTR) exclusive flavour, with the World Duty Free Group having exclusivity to the new product for a three-month window (May – July). Other duty free outlets around the world will begin carrying Southern Comfort Blood Orange in August, 2015.

Using the slogan, “Grab an Orange by The Bottle,” Southern Comfort Blood Orange is being touted as the perfect drink for sun-soaked summer vacations. Promotional activities will include sampling of key serves at airports, on ferries and at other vacation transportation hubs around the world.

“Southern Comfort Blood Orange has outstanding flavour and as such is great for cocktails or simply enjoyed over ice,” explained Jeannine Wise, GTR marketing director for Brown-Forman.

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