This little pig went to market is available exclusively in Singapore via Changi Airport’s iShopChangi and will be featured on their campaign livestream, iShopathon LIVE.
Treasury Wine Estates (TWE), in partnership with Lotte Duty Free, earlier this month launched its innovative new Squealing Pig Rosé Gin in 1L format on Changi Airport’s online tax-free store, iShopChangi.com, which can be accessed by both travellers and non-travellers based in Singapore. Following its successful launch in Australia, this first-inAsia launch is key in bringing new news and excitement into the wine and spirits categoryin Asia, driving greater shopper appeal amongst both wine and gin consumers.
Squealing Pig Rosé Gin is infused with ten botanicals and a dash of Squealing Pig’s award-winning Pinot Noir Rosé wine,
creating a perfectly balanced and refreshing gin. This new Rosé Gin pairs well with soda water, grapefruit and mint, which
complements its light, delicate flavours.
“Squealing Pig is a fun and irreverent brand that we know will resonate strongly in the Singapore market. Today, consumers are more willing than ever to try new products, and this unique proposition combines Australia’s most popular rose wine with quality Gin, two key categories showing solid growth in travel retail channel, providing new opportunities to reach consumers and unlock category growth. In partnership with Lotte Duty Free, we are excited to have Squealing Pig Rose Gin launch first-in-Asia exclusively at Changi Airport,” said Simon Carter, General Manager, Global Travel Retail, Treasury Wine Estates.
Leveraging the quirky wine brand’s proposition and its standing as Australia’s #1 Rosé1, together with the strong growth rate of Rosé at 19% and Gin at 26%2, this new product particularly targets millennials, who are constantly seeking new and exciting products to enjoy and share. Across Southeast Asia (SEA), Millennial consumers are more likely to shop online every week (34%) than GenZ consumers (16%).
To create impactful presence and attract consumers on iShopChangi, the Rosé Gin will be featured on the e-store’slivestream, iShopathon LIVE, ‘Wines & Spirits’ episode on 24 September 2020, 10pm. Shoppers tuning in stand to receive exclusive promotion codes for up to 50% off sitewide and win over S$1,000 in prizesincluding bottles of the Squealing Pig. Additionally, a brand-new cocktail ‘Kevin Bacon’ has also been created for this first-in-Asia launch in Singapore. The recipe will be revealed on the livestream, see Annex A for the recipe.
“We’re thrilled to have yet another first-in-Asia Changi First collaboration launch on iShopChangi with our partners Lotte Duty Free and Treasure Wine Estates. The addition of Squealing Pig strengthens our range of offerings and provides our shoppers with more choices on varied and interesting spirits. We believe that Squealing Pig will do very well in our domestic market especially now that non-travellers are also able to get access to tax and duty-absorbed wines and spirits through our e-store, and our iShopathon LIVE session will be a great and entertaining way to introduce the brand,” said Nicole Foo, General Manager, Online Retail, Changi Airport Group.
From humble beginnings, Squealing Pig has gone from crafting a single 2010 Marlborough Sauvignon Blanc wine, to crafting a selection of popular varietals including Australia’s #1 Rosé. In 2015 Squealing Pig made its first Pinot Noir Rosé, which has spearheaded the success of the Squealing Pig brand ever since. The 2015 vintage won trophies at the 2016 International Wine Challenge and 2016 Sydney International Wine Competition. In 2017 it was voted Best Rosé Wine of the World in the Best Wine of the World Competition. Squealing Pig Rosé Gin has most recently been voted by shoppers as a finalist for Best Spirit at The Travel Retail Awards 2020. Winners will be announced next week.
The new Squealing Pig Rosé Gin is currently exclusively sold via Changi Airport until 31 October 2020. Shoppers can purchase the Rosé Gin at SGD70 via iShopChangi and in the Lotte Duty Free stores at Terminal 1 and 3 Departure Centres. Click here for more information on the livestream and here for more information on the Squealing Pig Rosé Gin.
Copyright The Duty Free Hunter 2020