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Sweet! Lindt unveils new gifting ranges for Asian travelling shoppers

Sweet! Lindt unveils new gifting ranges for Asian travelling shoppers

LINDT & Sprüngli Travel Retail is set to launch a selection of new gifting ranges at the Tax Free World Association (TFWA) Asia Pacific Exhibition & Conference 2018. These exciting new products include the LINDOR Deluxe Heart, LINDT Mini Pralines and a special edition Chinese New Year gift set.

LINDT & Sprüngli already offer one of the largest selections of travel retail exclusives and best-selling products in the travel retail channel, and this year’s show will include updates on the much-loved bestselling items, new innovative flavours, new travel retail exclusives and news about leading brand LINDOR.

Recent research has shown that gifting is important to the travelling Asian customer, confirming its prominence in the market. In response to this research, LINDT are to launch more festive gifting options towards the end of the year, which is when most Asian festivities and celebrations take place.

LINDOR’s unique and irresistibly smooth melting chocolate balls are especially popular with Chinese and Asian travellers, leading to the launch of their new collectable gifting item, LINDOR Deluxe Heart 200g. Celebrating the spirit of love in a timeless and modern way, LINDOR Deluxe Heart makes the perfect gift, allowing customers to share their love and appreciation with this new and iconic product. This will be available in classic red, filled with irresistibly smooth melting LINDOR milk and premium gold with LINDOR Milk, Surfin, White and Hazelnut.

LINDT also will delight customers with the introduction of LINDT Mini Pralines 155g. Passionately created by LINDT Master Chocolatiers, the LINDT Mini Pralines are a fine selection of 32 miniature chocolates. Half the size but just as sophisticated, these will be available in premium gold and trendy pink. Their modern design makes LINDT Mini Pralines the perfect informal gift for your younger friends and family, and can be purchased in a convenient multipack of 3 x 44g.

“Travelling can be a special time for close friends and family,” says head of the LINDT & Sprüngli global duty free division, Peter Zehnder, “This is why we are delighted to be able to focus on Asian travellers with some new, innovative flavours and exclusives of our much-loved LINDT and LINDOR products. A huge goal for us here at LINDT & Sprüngli is to drive market share in the Asian region and we feel our new launches do just that, whilst providing wonderful gifts for friends and family.”

LINDT will also unveil its LINDT Chinese New Year edition in celebration of one of the most important events in the Asian festive calendar.

Tracy Powell

Tracy is the editorial manager of Duty Free Hunter. Please submit all press releases and brand news by email to [email protected]

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