BACARDÍ RUM expands duty-free range with new CARIBBEAN SPICED
Bacardi Global Travel Retail (GTR) has expanded the BACARDÍ rum range with the launch of the brand’s first aged, premium spiced rum, BACARDÍ CARIBBEAN SPICED.
‘Do What Moves You’ Camila Cabello fronts Bacardí rum campaign
Rum brand Bacardí has teamed up with American singer Camila Cabello for its Do What Moves You global campaign, which features her new single ‘I […]
BACARDI puts on a show with RUM TALES promotion at Miami Airport
Bacardi is staging the debut of its new Rum Tales campaign between October 20 and November 12 2023 on the main concourse of Terminal D […]
Bacardí unveils ‘Depth in Every Drop’ campaign for travellers around the world
Rum brand Bacardí is on a mission to premiumise the category in travel retail through its latest campaign, Depth in Every Drop.
BACARDÍ unveils new limited-edition BACARDÍ Reserva Ocho Rye Cask Finish rum
The world’s most-awarded rum brand announces second instalment in its limited-edition aged rum series with BACARDÍ Reserva Ocho Rye Cask Finish.
Bacardi debuts Palette – a non-alcoholic spirit for creative cocktail makers
Bacardi has unveiled its first non-alcoholic ‘spirit’ brand, Palette, which has been created to elevate alcohol-free cocktails.
Bacardí brings a taste of the Caribbean to Miami International Airport for the holiday season
BACARDÍ rum cocktails, personalised gifting and photo opportunities are the main attractions in a ground-breaking shopper campaign showcasing the BACARDÍ premium rum portfolio in partnership […]